Rahman Marefat; maryam Saberi; mohammad agha dalavarpour; Safoura Arabian
Volume 20, Issue 4 , October 2022, , Pages 245-256
Abstract
The new media and technologies in the information era have affected all aspects of individuals in the information society. This research aimed to investigate the motivations for using Instagram as a social network among students of the Psychology and Educational Science Faculty of Semnan University. ...
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The new media and technologies in the information era have affected all aspects of individuals in the information society. This research aimed to investigate the motivations for using Instagram as a social network among students of the Psychology and Educational Science Faculty of Semnan University. The present study was a survey in terms of methodology and applied research in terms of purpose. The research population comprised 442 students in the Faculty of Psychology and Educational Sciences at Semnan University. Totally, 205 individuals were selected through simple random sampling. Based on Gülnar, Balci and Çakir questionnaire (2010), a measure was provided for data gathering. To assess students' motives in using Instagram as a social network, exploratory factor analysis, one-sample t-test, and description analysis were used, and the collected data were analyzed using SPSS software (version 24). Findings showed that six factors of narcissism and self-expression, passing the time and entertainment, curiosity about events and memories, information seeking, creating social and emotional capital, and relationship maintenance were the most important motivations for students to use Instagram as a social network. The results further showed that three factors (i.e. information seeking, passing time, and relationship maintenance) were suggested as the three main motivations of students. Psychology students of Semnan University use social networks such as Instagram according to real-life conditions to compensate for their shortcomings and deficiencies and meet their needs.https://dorl.net/dor/20.1001.1.20088302.2022.20.4.15.4
Mohammad Hassanzadeh; Samira Saberi; Fariborz Doroudi
Volume 18, Issue 1 , February 2020, , Pages 65-72
Abstract
The purpose of the study was to articulate the Librarians' Individual Abilities affecting on applying the social networks, as a tool for marketing, from viewpoint of librarians working at the Iranian state university libraries. This research was analytical survey research. The research community consisted ...
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The purpose of the study was to articulate the Librarians' Individual Abilities affecting on applying the social networks, as a tool for marketing, from viewpoint of librarians working at the Iranian state university libraries. This research was analytical survey research. The research community consisted of 146 librarians who are working at central libraries of 40 state universities in the capital of province affiliated to Ministry of Science, Research and Technology. Data collection instrument was a researcher- made questionnaire. The findings of the research confirmed the impact of librarians’ individual abilities on the usage of social networks as a marketing tool in academic libraries. Among the components, “skill for establishing a communication via a social networks” (3.34), “familiarity with social network” (3.26) and “cognitive skill for meeting users’ information requirements” (3.13) had the greatest impact on using social networks as a marketing tool in academic libraries. Based on the findings of the research and outputs, we concluded that, individual abilities are among the most important success factors of academic libraries and most be defined as an important element of academic librarians’ competency profile. For that, library managers and librarians are to be aware of the ever-changing conditions in academic libraries, and assess the strengths and weaknesses of individual librarians' characteristics and their job performance for effective use of social networks in library marketing.
