Document Type : Articles
Authors
1 Department of Information Studies University of Ghana, Legon
2 KAAF University College, Ghana
Abstract
Social media usage trends have established a drastic jump from 5% in 2005 to 72% in 2021. This study, therefore, sought to investigate the extent to which social media is being used to facilitate information dissemination by students in Ghanaian Universities. The Uses and gratifications theory (UGT) which seeks to explain why and how people actively seek out specific media to satisfy specific needs was used as the theoretical framework for the study. The descriptive research design was used to gather both qualitative and quantitative data from respondents across tertiary institutions in Ghana. The study established that social media serves as one of the vital tools for learning and information dissemination among the students. The students used social media for academic work more than for recreational activities. They access social media through the mobile devices they own and are connected to the internet. Whiles the majority of them had only one social media account, a significant proportion had more than one social media account. Although they somewhat trust the information on social media, they only consider it to be genuine unless it is related or find it relevant in the field of academics.https://dorl.net/dor/20.1001.1.20088302.2022.20.3.8.5
Keywords
- Abbas, J., Aman, J., Nurunnabi, M., & Bano, S. (2019). The impact of social media on learning behavior for sustainable education: Evidence of students from selected universities in Pakistan. Sustainability, 11(6), 1683. https://doi.org/10.3390/su11061683
- Adhi, B. P., Saskiah, D., & Widodo, W. (2019). A systematic literature review of short text classification on twitter. KnE Social Sciences, 625-635.
- Agbawe, M. (2018). "Challenges and Prospects of Social Media on Digital Natives: The Case of Nigeria". Journal of Information and Knowledge Management, 9(3), 18-32.
- Ahad, A. D., & Lim, S. M. A. (2014). Convenience or nuisance?: The ‘WhatsApp’ dilemma. Procedia-Social and Behavioral Sciences, 155, 189-196. http://dx.doi.org/10.1016/j.sbspro.2014.10.278
- Ahmed, Y. A., Ahmad, M. N., Ahmad, N., & Zakaria, N. H. (2019). Social media for knowledge-sharing: A systematic literature review. Telematics and informatics, 37, 72- 112. https://doi.org/10.1016/j.tele.2018.01.015
- Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190. https://doi.org/10.1016/j.tele.2017.05.008
- Alsufyan, N. K., & Aloud, M. (2017). The state of social media engagement in Saudi universities. Journal of Applied Research in Higher Education.
- Apeanti, W. O., & Danso, E. D. (2014). Students’ use of social media in higher education in Ghana. Innovative Journal, 3(1), 3-9
- Asad, S., Mamun, M. A. & Clement, C. K. (2012). The Effect of Social Networking Sites to the Lifestyles of Teachers and Students in Higher Educational Institutions. International Journal of Basic and Applied Sciences, 1(4), 498- 510. DOI: 10.14419/ijbas.v1i4.374
- Badoer, E., Hollings, Y., & Chester, A. (2021). Professional networking for undergraduate students: a scaffolded approach. Journal of Further and Higher Education, 45(2), 197. https://doi.org/10.1080/0309877X.2020.1744543
- Bakshy, E. H. (2011). Everyone's an influencer: Quantifying influence on Twitter. In Proceedings of the fourth ACM international conference on web search and data mining. NewYork: USA: ACM. https://doi.org/10.1145/1935826.1935845
- Balthrop, J. M. (2004). Technological networks and the spread of computer viruses. Science 304. https://doi.org/10.1126/science.1095845
- Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International journal of scientific and research publications, 2(5), 1-10. http://www.ijsrp.org/research_paper_may2012/ijsrp-may-2012-24.pdf
- Bernard, K. J., & Dzandza, P. E. (2018). Effect of social media on academic performance of students in Ghanaian Universities: A case study of University of Ghana, Legon.
- Boyd, D. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communications, 13(1). https://doi.org/10.1111/j.1083- 6101.2007.00393.x
- Burt, R. (2005). Brokerage and closure: An introduction to social capital. Oxford: Oxford University Press. http://gsbwww.uchicago.edu/fac/ronald.burt/research.
- Cassidy, E. D., Colmenares, A., Jones, G., Manolovitz, T., Shen, L., & Vieira, S. (2014). Higher education and emerging technologies: Shifting trends in student usage. The Journal of Academic Librarianship, 40(2), 124-133. http://dx.doi.org/10.1016%2Fj.acalib.2014.02.003
- Coyle, C. L., & Vaughn, H. (2008). Social networking: Communication revolution or evolution?. Bell Labs technical journal, 13(2), 13-17. https://doi.org/10.1002/bltj.20298
- De Martino, I., D’Apolito, R., McLawhorn, A. S., Fehring, K. A., Sculco, P. K., & Gasparini, G. (2017). Social media for patients: benefits and drawbacks. Current reviews in musculoskeletal medicine, 10(1), 141-145. https://doi.org/10.1177/08944393211025758
- Deng, L., & Tavares, N. J. (2013). From Moodle to Facebook: Exploring students' motivation and experiences in online communities. Computers & Education, 68, 167-176. https://doi.org/10.1016/j.compedu.2013.04.028
- Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and entrepreneurship, 16(3), 79-91. https://www.irmbrjournal.com/papers/1395805922.pdf
- Eid, M. I., & Al-Jabri, I. M. (2016). Social networking, knowledge sharing, and student learning: The case of university students. Computers & Education, 99, 14-27. http://dx.doi.org/10.1016/j.compedu.2016.04.007
- Gonzalez-Padilla, D. A., & Tortolero-Blanco, L. (2020). Social media influence in the COVID-19 pandemic. International braz j urol, 46, 120-124. https://doi.org/10.1590/S1677-5538.IBJU.2020.S121
- Gurcan, H. (2015). Contribution of Social Media to the Students' Academic Development. International Journal Of Information and Education Technology., 5(12), 965. http://dx.doi.org/10.18178/ijiet
- Harrigan, N. A. (2012). Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news. Social Networks, 34(4), 470- 480. http://dx.doi.org/10.1016/j.socnet.2012.02.005
- Jordan, K., & Weller, M. (2018). Academics and social networking sites: Benefits, problems and tensions in professional engagement with online networking. Journal of Interactive Media in Education, 2018(1). https://doi.org/10.5334/jime.448
- Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20(3), 531-558. https://link.springer.com/article/10.1007/s10796-017-9810-y
- Kavoura, A., & Sylaiou, S. (2019). Effective cultural communication via information and communication technologies and social media use. In Advanced methodologies and Technologies in Media and Communications, 377-390. https://dx.doi.org/10.4018/978-1-5225-7601-3.ch030
- Kumar, V., & Nanda, P. (2019). Social media in higher education: A framework for continuous engagement. International Journal of Information and Communication Technology Education (IJICTE), 15(1), 97-108. doi: 0.4018/IJICTE.2019010107
- Lariscy, R.W., Tinkham, S.F. & Sweetser, K.D. (2011), Kids these days: examining differences in political uses and gratifications, internet political participation, political information efficacy, and cynicism on the basis of age. American Behavioral Scientist, 55 (6): 749‐764. https://doi.org/10.1177%2F0002764211398091
- Lerman, K. G. (2010). Information contagion: An empirical study of the spread of news on Digg and Twitter social networks. ICWSM. BIBLIOGRAPHY. http://arxiv.org/abs/1003.2664
- Liberatore, A., Bowkett, E., MacLeod, C. J., Spurr, E., & Longnecker, N. (2018). Social media as a platform for a citizen science community of practice. Citizen Science: Theory and Practice, 3(1). http://doi.org/10.5334/cstp.108
- Majeed, M. T., & Ayub, T. (2018). Information and communication technology (ICT) and economic growth nexus: A comparative global analysis. Pakistan Journal of Commerce and Social Sciences (PJCSS), 12(2), 443-476. http://hdl.handle.net/10419/188352
- Manji, K., Hanefeld, J., Vearey, J., Walls, H., & de Gruchy, T. (2021). Using WhatsApp messenger for health systems research: a scoping review of available literature. Health policy and planning, czab024. https://doi.org/10.1093/heapol/czab024
- Mingle, J., Adams, M., & Adjei, E. A. (2016). A Comparative Analysis of Social Media Usage and Academic Performance in Public and Private Senior High Schools. Journal of Education and Practice, 7(7), 13. https://files.eric.ed.gov/fulltext/EJ1095298.pdf
- Mohsin, M. (2021). 10 Youtube Statistics That You Need to Know. Retrieved from https://www.oberlo.com/blog/youtube-statistics
- Newman, T., Peck, J., & Wilhide, B. (2019). Social media in sport marketing. Routledge. https://doi.org/10.4324/9781315212975
- Nielsen, R. K., & Schrøder, K. C. (2014). The relative importance of social media for accessing, finding, and engaging with news: An eight-country cross-media comparison. Digital journalism, 2(4), 472-489. https://doi.org/10.1080/21670811.2013.872420
- Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart organisations. Journal of Business Research, 94, 264- 272. https://doi.org/10.1016/j.jbusres.2018.05.005
- Ogaji, I. J., Okoyeukwu, P. C., Wanjiku, I. W., Osiro, E. A., & Ogutu, D. A. (2017). Pattern of use of social media networking by Pharmacy students of Kenyatta university, Nairobi, Kenya. Computers in Human Behavior, 66, 211-216. https://doi.org/10.1016/j.chb.2016.09.035
- Oueder, M., & Abousaber, I. (2018). A Study on the Impact of Social Media Usage on Student Academic Performance: University of Tabuk an Example. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 40(1), 77-88. https://core.ac.uk/download/pdf/235050518.pdf
- Pin Learn, J.-C. Y.-P. (2014). The network effect on information dissemination on social network sites. Computers in Human Behaviour, 43(4). https://doi.org/10.1016/j.chb.2014.04.019
- Prensky, M. (2010). Teaching Digital Natives: Partnering for Real Learning. London: Sage Publishers. https://doi.org/10.4236/jsip.2015.62009
- Salvation, M., & Adzharuddin, N. A. (2014). The influence of social network sites (SNS) upon academic performance of Malaysian students. International journal of humanities and social science, 4(10), 1. http://www.ijhssnet.com/journal/index/2747
- Schwemmer, C., & Ziewiecki, S. (2018). Social media sellout: The increasing role of product promotion on YouTube. Social Media+ Society, 4(3), https://doi.org/10.1177%2F2056305118786720
- Scott, P. R., & Jacka, J. M. (2011). Auditing social media: A governance and risk guide. John Wiley & Sons.
- Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2021). The Role of Social Media Content Format and Platform in Users' Engagement Behavior. Journal of Interactive Marketing, 53, 47-65. https://doi.org/10.1016/j.intmar.2020.05.001
- Sharma, A., & Shukla, A. K. (2016). Impact of social messengers especially WhatsApp on youth: a sociological study. International Journal of Advance Research and Innovative Ideas in Education, 2(5), 367-375.
- Smock, A. D., Ellison, N. B., Lampe, C., & Wohn, D. Y. (2011). Facebook as a toolkit: A uses and gratification approach to unbundling feature use. Computers in human behavior, 27(6), 2322-2329. https://psycnet.apa.org/doi/10.1016/j.chb.2011.07.011
- Tandoc Jr, E. C., Ferrucci, P., & Duffy, M. (2015). Facebook use, envy, and depression among college students: Is facebooking depressing?. Computers in human behavior, 43,139-146. http://dx.doi.org/10.1016/j.chb.2014.10.053
- Trottier, D. (2016). Social media as surveillance: Rethinking visibility in a converging world. Routledge. https://doi.org/10.4324/9781315609508
- Trust, T., Carpenter, J. P., & Krutka, D. G. (2017). Moving beyond silos: Professional learning networks in higher education. The Internet and Higher Education, 35, 1- 11. https://doi.org/10.1016/j.iheduc.2017.06.001
- Wagner, K. (2020). Oculus Go, the virtual reality headset Facebook hopes will bring VR to the mainstream, is finally here. Retrieved from https://tinyurl.com/ycnz468q.
- Wang, C., Zhang, J., Wang, L., Pu, J., & Yuan, X. (2011). Human identification using temporal information preserving gait template. IEEE transactions on pattern analysis and machine intelligence, 34(11), 2164-2176. http://www.cs.cornell.edu/~chenwang/Papers/TPAMI_CGI.pdf
- Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal. https://psycnet.apa.org/doi/10.1108/QMR-06-2013-0041
- Wolf, M., Sims, J., & Yang, H. (2018). Social media? What social media?. In UKAIS: 3.
- Youtube (2021). YouTube Statistics – Users, Revenue, Demographics & Usage (Available at: https://influencermarketinghub.com/youtube-stats/).