International Journal of Information Science and Management (IJISM)

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Editorial Board

Publication Ethics

Indexing and Abstracting

Peer Review Process

Journal Metrics

Open Access Policy

Language editing services

Research on corporate reputation: A bibliometric review of 43 years (1977−2020)

Document Type : Articles

Authors

1 Department of Finance Kulliyah of Economics and Management Sciences International Islamic University Malaysia

2 Department of Academic Affairs Universiti Teknologi MARA, Perlis Branch, Arau Campus, Malaysia

3 Department of Accounting Faculty of Economics and Business, Universiti Malaysia Sarawak, Malaysia

Abstract

Corporate reputation is vital in today’s uncertain and challenging business environment. It is crucial for firms’ long-term viability, prominence in a competitive market, and relationship with the stakeholders. Research on corporate reputation has been increasing tremendously. This study aimed to perform a bibliometric analysis to find the trends in corporate reputation publications, influential countries, institutions, sources, and scholars and propose a model that could impact corporate reputation. The keyword “corporate reputation” was used as it is a collective view of all stakeholders by using the TITLE-ABS-KEY, inserted with quotation marks. One thousand eight hundred seven publications from 1977 to 2020 were extracted from the Scopus database. Data were exported to Microsoft Excel, Publish or Perish (PoP), and VOSviewer. The trends show an increase in corporate reputation research, with most corporate reputation studies focusing on business, management, and accounting fields. The United States accounted for nearly half of the corporate reputation publications, with New York University being the most productive institution. Some of the scholars have been mentioned in this paper. A proposed model has been developed, comprising the corporate image, e-communication, stakeholder, philanthropy, and leadership as the variables that could impact corporate reputation. This model could be further explored using qualitative or case studies. Also, contingency theory could be explored in the corporate reputation area. This study’s contribution is to provide an overview to scholars on the corporate reputation research area.
 

Keywords

References
  1. Abdullah, K. H. & Abd Aziz, F. S. (2021). Mapping of laboratory safety research: A bibliometric review. Malaysian Journal of Public Health Medicine, 21(1), 303-310.
  2. Abdullah, Z. & Abdul Aziz, Y. (2013). Institutionalizing corporate social responsibility: Effects on corporate reputation, culture, and legitimacy in Malaysia. Social Responsibility Journal, 9(3), 344-361. https://doi.org/10.1108/SRJ-05-2011-0110
  3. Altundemir, M. E. (2012). The impact of the financial crisis on American public universities. International Journal of Business and Social Science, 3(8), 190-198. Retrieved from http://ijbssnet.com/journals/Vol_3_No_8_Special_Issue_April_2012/21.pdf
  4. Arikan, E., Kantur, D., Maden, C. & Telci, E. E. (2016). Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes. Quality & Quantity, 50 (1), 129-149. https://doi.org/10.1007/s11135-014-0141-5
  5. Barnett, M. L., Jermier, J. M. & Lafferty, B. A. (2006). Corporate reputation: The definitional

landscape. Corporate Reputation Review, 9(1), 26-38. https://doi.org/10.1057/palgrave.crr.1550012

  1. Bear, S., Rahman, N. & Post, C. (2010). The impact of board diversity and gender composition on corporate social responsibility and firm reputation. Journal of Business Ethics, 97, 207-221. https://doi.org/10.1007/s10551-010-0505-2
  2. Bergh, D. D., Ketchen, D. J. Jr., Boyd, B. K. & Bergh, J. (2010). New frontiers of the reputation-performance relationship: Insights from multiple theories. Journal of Management, 36 (3), 620-632. https://doi.org/10.1177/0149206309355320
  3. Boulstridge, E. & Carrigan, M. (2000). Do consumers really care about corporate responsibility? Highlighting the attitude- behaviour gap. Journal of Communication Management, 4(4), 355-368. https://doi.org/10.1108/eb023532
  4. Branco, M. C. & Rodrigues, L. L. (2006). Corporate social responsibility and resource-based perspectives. Journal of Business Ethics, 69 (2), 111-132. https://doi.org/10.1007/s10551-006-9071-z  
  5. Brammer, S. & Pavelin, S. (2004). Building a good reputation. European Management Journal,

22 (6), 704-713. https://doi.org/10.1016/j.emj.2004.09.033

  1. Bromley, D. B. (2001). Relationships between personal and corporate reputation. European Journal of Marketing, 35 (3/4), 316-334. https://doi.org/10.1108/03090560110382048
  2. Brunswick Insight Report (2016). The future of corporate reputation: Building an opportunity

oriented reputation culture. Retrieved from https://www.brunswickgroup.com/media/2364/brunswick-research-future-corporate-reputation.pdf

  1. Campbell, F. (1896). The theory of national and international bibliography: With special

reference to the introduction of system in the record of modern literature. London: Library Bureau.

  1. Carroll, C. E. & McCombs, M. (2003). Agenda-setting effects of business news on the public’s images and opinions about major corporations. Corporate Reputation Review, 6, 36-46. https://doi.org/10.1057/palgrave.crr.1540188
  2. Caruana, A. & Ewing, M. T. (2010). How corporate reputation, quality, and value influence online loyalty. Journal of Business Research, 63(9-10), 1103-1110. https://doi.org/10.1016/j.jbusres.2009.04.030
  3. Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of

Management Reviews, 7(2), 91-109. https://doi.org/10.1111/j.1468-2370.2005.00109.x  

  1. Cole, F. J. & Eales, N. B. (1917). The history of comparative anatomy: Part I.-A statistical

analysis of the literature. Science Progress (1916-1919), 11(44), 578-596. JSTOR,   http://www.jstor.org/stable/43426882 

  1. Currie, G., Gulati, K., Spyridonidis, D. & Vaitheswaran, S. (2022). Distributing leadership for scaling up evidence-based innovation in LMICs: A case for leadership development in India. BMJ leader, leader, 6, 35-38. http://dx.doi.org/10.1136/leader-2020-000230
  2. Dollinger, M. J., Golden, P. A. & Saxton, T. (1997). The effect of reputation on the decision to joint venture. Strategic   Management Journal, 18(2), 127-140. http://www.jstor.org/stable/3088159
  3. Donthu, N., Kumar, S., Mukherjee, D., Pandey, N. & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070
  4. Ellen, P. S., Webb, D. J. & Mohr, L. A. (2006). Consumer attributions for corporate socially responsible programs. Journal of the Academy of  Marketing Science, 34(2), 147-157. https://doi.org/10.1177/0092070305284976
  5. Fatma, M., Rahman, Z. & Khan, I. (2015). Building company reputation and brand equity through CSR: The mediating role of trust. International Journal of Bank Marketing, 33(6), 840-856. https://doi.org/10.1108/IJBM-11-2014-0166
  6. Ferris, G. R., Harris, J. N., Russell, Z. A., Ellen III, P., Martinez, A. D. & Blass, F. R. (2014). The role of reputation in the organizational sciences: A multilevel review, construct assessment, and research directions. Research in Personnel and Human Resources Management, 32, 241-303. https://doi.org/10.1108/S0742-730120140000032005
  7. Fombrun, C. J. (2005). A world of reputation research, analysis and thinking-building corporate reputation through CSR initiatives: Evolving standards. Corporate Reputation Review, 8, 7-12. https://doi.org/10.1057/palgrave.crr.1540235
  8. Fombrun, C. J. (1998). Indices of corporate reputation: An analysis of media rankings and social monitors' ratings. Corporate Reputation Review, 1, 327-340. https://doi.org/10.1057/palgrave.crr.1540055
  9. Friedman, S. D. (1986). Succession systems in large corporations:Characteristics and correlates of performance. Human Resource Management, 25(2), 191-213. https://doi.org/10.1002/hrm.3930250204
  10. Fryxell, G. E. & Wang, J. (1994). The fortune corporate ‘reputation’ index: Reputation for what? Journal of Management, 20(1), 1-14.
  11. Galbreath, J. & Shum, P. (2012). Do customer satisfaction and reputation mediate the CSR-FP link? Evidence from Australia. Australian Journal of Management, 37(2), 211-229. https://doi.org/10.1177/0312896211432941
  12. Gangi, F., Daniele, L. M. & Varrone, N. (2020). How do corporate environmental policy and corporate reputation affect risk-adjusted financial performance? Business Strategy and the Environment, 29(5), 1975-1991. https://doi.org/10.1002/bse.2482
  13. Gardberg, N. A. (2017). Corporate reputation: Fashion, fad, or phenomenon? Corporate Reputation Review, 20, 177-180.  https://doi.org/10.1057/s41299-017-0033-4
  14. Goldberg, M. E. & Hartwig, J. (1990). The effects of advertiser reputation and extremity of

advertising claim on advertising effectiveness. Journal of Consumer Research, 17(2), 172–179.

  1. Gómez-Mejía, L.R. & Balkin, D. B. (2002). New York: McGraw-Hill.
  2. Gomez-Trujillo, A. M., Velez-Ocampo, J. & Gonzalez-Perez, M. A. (2020). A literature review on the causality between sustainability and corporate reputation. What goes first? Managementof Environmental Quality: An International  Journal, 31(2), 406-430. https://doi.org/10.1108/MEQ-09-2019-0207
  3. Gotsi, M. & Wilson, A. M. (2001). Corporate reputation: Seeking a definition. Corporate Communications: An International Journal, 6(1), 24-30. https://doi.org/10.1108/13563280110381189  
  4. Gray, E. R. & Balmer, J. M. T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702. https://doi.org/10.1016/S0024-6301(98)00074-0
  5. Greenwood, M. (2007). Stakeholder engagement: Beyond the myth of corporate responsibility. Journal of Business Ethics, 74(4), 315-327. https://doi.org/10.1007/s10551-007-9509-y
  6. Hammond, S. A. & Slocum, J. W. (1996). The impact of prior firm financial performance on subsequent corporate Journal of Business Ethics, 15(2), 159-165. https://doi.org/10.1007/BF00705584
  7. Illia, L. & Balmer, J.M.T. (2012). Corporate communication and corporate marketing. Corporate Communications, 17 (4), 415-433. https://doi.org/10.1108/ccij.2012.16817daa.001
  8. Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., Irfan, M. & Mubarak, M. S. (2021). The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption, 25, 123-135. https://doi.org/10.1016/j.spc.2020.07.019
  9. Javed, M., Rashid, M. A., Hussain, G. & Ali, H. Y. (2020). The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership. Corporate Social Responsibility and Environmental Management, 27(3), 1395-1409. https://doi.org/10.1002/csr.1892
  10. Kitchen, P. & Laurence, A. (2003). Corporate reputation: An eight- country analysis. Corporate Reputation Review, 6(2), 103-117. https://doi.org/10.1057/palgrave.crr.1540193
  11. Laufer, D. & Coombs, W. T. (2006). How should a company respond to a product harm crisis?

The role of corporate reputation and consumer-based cues. Business Horizons, 49(5), 379-

  1. https://doi.org/10.1016/j.bushor.2006.01.002
  2. Leila, L-B., Camelia, B. & Claudia, O. (2020). Interplays between corporate reputation and
  3. media- A bibliometric analysis. Studies in Business and Economics, 15(3), 45-60. https://doi.org/10.2478/sbe-2020-0044
  4. Li, S., Spry, L. & Woodall, T. (2021). Corporate social responsibility and corporate

reputation: A bibliometric analysis. Journal of Construction Materials, 2( 3-2).

  1. Lines, V. L. (2004). Corporate reputation in Asia: Looking beyond bottom-line performance. Journal of Communication Management, 8(3), 233-245. https://doi.org/10.1108/13632540410807664
  2. Melewar, T. C. (2003). Determinants of the corporate identity construct: A review of the literature. Journal of Marketing Communications, 9(4), 195-220. https://doi.org/10.1080/1352726032000119161
  3. Miles, M. P. & Covin, J. G. (2000). Environmental marketing: A source of reputational. competitive and financial advantage. Journal of Business Ethics, 23(3), 299-311. https://doi.org/10.1023/A:1006214509281
  4. O'Neill, H. W. (1977). Survey research as a public relations tool. Public Relations Review, 3(3), 17-35. https://doi.org/10.1016/S0363-8111(77)80211-7
  5. Orviz, N. & Cuervo, T. (2020). Revisión de la investigación en el ámbito de la reputación corporativa. 3C Empresa. Investigación y pensamiento crítico, 9(2), 73-105. https://doi.org/10.17993/3cemp.2020.090242.73-105
  6. Pomering, A. & Johnson, L. W. (2009). Constructing a corporate social responsibility reputation using corporate image advertising. Australasian Marketing Journal, 17(2), 106-114. https://doi.org/10.1016/j.ausmj.2009.05.006
  7. Pritchard, A. (1969). Statistical bibliography or bibliometrics? Journal of Documentation, 25, 348-349.
  8. Raithel, S. & Schwaiger, M. (2015). The effects of corporate reputation perceptions of the general public on shareholder value. Strategic Management Journal, 36(6), 945-956. https://doi.org/10.1002/smj.2248
  9. Rao, V. R., Agarwal, M. K. & Dahlhoff, D. (2004). How is manifest branding strategy related to the intangible value of a corporation? Journal of Marketing, 68 (4), 126-141. https://doi.org/10.1509/jmkg.68.4.126.42735
  10. Roberts, P. W. & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23(12), 1077-1093. https://doi.org/10.1002/smj.274
  11. Shapiro, C. (1983). Premiums for high quality products as returns to reputations. Quarterly Journal of Economics, 98(4), 659-679. https://doi.org/10.2307/1881782
  12. Staw, B. M. & Epstein, L. D. (2000). What bandwagons bring: Effects of popular management techniques on corporate performance, reputation, and CEO pay. Administrative Science Quarterly, 45(3), 523 – 556. https://psycnet.apa.org/doi/10.2307/2667108
  13. Syed Alwi, S. F., Melewar, T. C., Cuomo, M. T. & Schwaiger, M. (2020). Digital society and

corporate reputation: Towards the next generation of insights. Corporate Reputation Review, 23, 129-132. https://doi.org/10.1057/s41299-020-00098-x

  1. Taghian, M., D‘Souza, C. & Polonsky, M. J. (2015). A stakeholder approach to corporate social responsibility, reputation and business performance. Social Responsibility Journal, 11(2). 340-363. http://dx.doi.org/10.1108/SRJ-06-2012-0068
  2. The Manifest. (2021). Top 100 reputation management companies. Retrieved from https://themanifest.com/online-reputation-management/agencies
  3. Van Eck, N. J. & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523-538. https://doi.org/10.1007/s11192-009-0146-3
  4. Van Eck, N. J. & Waltman, L. (2019). VOSviewer Manual version 1.6.10. Leiden: Univeristeit Leiden.
  5. Van Eck, N. J., Waltman, L., Dekker, R. & Van Den Berg, J. (2010). A comparison of two techniques for bibliometric mapping: Multidimensional scaling and VOS. Journal of the American Society for Information Science and Technology, 61(12), 2405-2416. https://doi.org/10.1002/asi.21421
  6. Veh, A., Go¨bel, M. & Vorgel., R. (2019). Corporate reputation in management research: A review of the literature and assessment of the concept. Business Research, 12, 315-353. https://doi.org/10.1007/s40685-018-0080-4
  7. Ventura, L. (2023). World’s largest companies Retived from https://www.gfmag.com/global-data/economic- data/largest-companies?page=1\
  8. Walker, K. (2010). A systematic review of the corporate reputation literature: Definition,measurement, and theory. Corporate Reputation Review, 12(4), 357-387. https://doi.org/10.1057/crr.2009.26
  9. Walsh, G. & Beatty, S. E. (2007). Customer-based corporate reputation of a service firm: scale development and validation. Journal of the Academy of Marketing Science, 35, 127-143. https://doi.org/10.1007/s11747-007-0015-7
  10. Walsh, G., Mitchell, V-W., Jackson, P. R. & Beatty, S. E. (2009). Examining the antecedents and consequences of corporate reputation: A customer perspective. British Journal of Management, 20(2), 187-203. https://doi.org/10.1111/j.1467-8551.2007.00557.x
  11. Wartick, S. L. (2002). Measuring corporate reputation: Definition and data. Business & Society, 41(4), 371–392. https://doi.org/10.1177/0007650302238774
  12. Weigelt, K. & Camerer, C. (1988). Reputation and corporate strategy: A review of recent theory and applications. Strategic Management Journal, 9(5), 443-454. https://doi.org/10.1002/smj.4250090505
  13. Williams, R. J. & Barrett, J. D. (2000). Corporate philanthropy, criminal activity, and firm reputation: Is there a link?   Journal of Business Ethics, 26, 341-350. https://doi.org/10.1023/A:1006282312238
  14. Zhang, Q., Cao, M., Zhang, F., Liu, J. & Li, X. (2019). Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective. Business Ethics, the Environment & Responsibility, 29(1), 20-34. https://doi.org/10.1111/beer.12243
  15. Zimon, G., Arianpoor, A. & Salehi, M. (2022). Sustainability reporting and corporate reputation: The moderating effect of CEO opportunistic behavior. Sustainability, 14(3), 1257. https://doi.org/10.3390/su14031257
International Journal of Information Science and Management (IJISM)
Volume 21, Issue 2 - Serial Number 2
April 2023
Pages 31-54
Files
History
  • Receive Date: 23 August 2021
  • Revise Date: 31 January 2023
  • Accept Date: 07 January 2023
Share
How to cite
Statistics