Vaccinating Users against the Hypodermic Needle Theory of Social Media: Libraries and Improving Media Literacy

Jafar Mehrad, Zohre Eftekhar, Marzieh Goltaji


The hypodermic needle theory is a prominent theory in social media that affects the understanding, attitudes, and behavior of individuals. In this viewpoint, media is a powerful and dangerous source because the user or audience is vulnerable against the effect of a certain message. In this study, we assess the relationship between this theory in the field of information technology with two person-centered approaches of constructionist or discourse analytic approach and the critical theory approach. Moreover, the libraries’ role in vaccinating users against this theory by increasing their knowledge is shown


Hypodermic Needle Theory; Social media; Media Literacy; Library

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E-ISSN: 2008-8310

   ISSN: 2008-8302