The Audience's Use of Social Media to Obtain Health Information and Gratification / Field Study

Afnan Mohammed Shaban

Abstract


The research is concerned with studying the audience's use of social media in obtaining health information and their satisfaction. It aims to determine the hours of public use of social media, know the level of information, and know the level of health knowledge of the audience from social media. An intended sample of (200) members of the University of Baghdad employees and professors who use social media were chosen. The search reached results, the most important is that the audience always uses social media. Social media for long hours, the results indicate that the use of social media is linked to the achievement of gratifications with a significant relationship, which indicates that social media sites achieve what users want from them.

https://dorl.net/dor/ 20.1001.1.20088302.2022.20.1.7.0


Keywords


audience; networks; social media; health information; use; satisfaction; communication

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E-ISSN: 2008-8310

   ISSN: 2008-8302